Look

In 1950, Jean Beyl invented the Look Nevada dual-pivot ski binding system, which laid the foundation for the company’s future innovations.

In 1951, the Look company was officially founded and named after the American magazine Look. The 1962 Look Nevada II single-pivot ski binding design would significantly influence the company's bindings for the next 40 years

In 1983, after Jean Beyl's early designs of a clipless bicycle pedal, the company was acquired by French businessman Bernard Tapie.

In 1984, LOOK introduced the first-ever clipless pedals, the PP65. Simultaneously, Tapie established the professional cycling team La Vie Claire to promote this new product.

In 1985, the La Vie Claire team, led by Bernard Hinault, won the 1985 Tour de France using LOOK's PP65 pedals, marking a turning point in cycling technology. The success of the pedals helped establish clipless systems as a staple in professional cycling.[4][5] LOOK's pedal designs would go on to inspire rival manufacturers for years.[6]

In 1986, LOOK unveiled the KG86, the first-ever carbon frame, handcrafted by TVT with a combination of carbon and kevlar. The frame was first tested in competition on the mountain stages at the 1986 Tour de France by Greg LeMond and Bernard Hinault. With this innovation, LeMond won his first Tour, using both the KG96 frame and PP65 pedals

In 1990, LOOK unveiled the KG196, its first monobloc carbon frame, further solidifying the company's position in innovative bicycle manufacturing.

In 2023, LOOK returned to the Tour de France by partnering with the Cofidis cycling team.